Suzon Lucore (WALTON)
916.224.2130
Suzon, started Connected Now in 1997, and continues to lead the direction of our company. With her "outside the box" approach to marketing, she has expedient results that often even amazes us. She often introduces herself as "Shoes On, Su-Zon" and you will never forget her name. Suzon has received awards from local and national organizations and has the true spirit of entrepreneurs.
We are waiting for your call.
Lance Lucore
916.224.2130
I introduced Connected Now to music that had they never even known of the genre. Immersing ourselves in the local talent, we ventured off to the bay area and saw an explosion of the indie scene. We knew many back home in Midtown that could easily fit this mix of music. They just had to be discovered.
That is where we come in. With Suzon's background in marketing and publishing, and my attention to detail and love for music, we formed a company who offers booking services with marketing and packaging bands.
Kaspian G. Khalafi
916.224.2130
If you have heard of the "Pided Piper" you have heard of Kaspian Khalafi. A glass blower and international business student at UC Davis, Kaspain is the head of Research and Development. He keeps his eye on up-and-coming bands. If you are great, he probably knows it.
Ashley Brack
916.224.2130
Ashley is our venue specialist and an outgoing women who recognizes talent. She knows how a venue will meet your specific needs.
We are waiting for your call.Connected Now
We assist venues, musicians as well as small businesses in the aspect of marketing. Marketing is all about building a presence, name recognition and credibility through various methods. We help you get your new business off the ground, or redefine and gain attention to your existing business.
With a new business, your marketing is about building a presence, name recognition, and credibility through various methods.
Marketing is how you define, promote, and distribute your product and/or service, while maintaining a relationship with your customers and fans.
- Have a logo, business cards, letterhead, and a brochure designed and professionally printed. Steer clear of perforated, self-printed business cards. Image is important and you don't want clients thinking you were up late the night before printing your business cards. We can design them for you and assist you in your printing needs.
- Get your name in the paper. Write letters to the editor and send out regular press releases that include a professional press photo (readers love to associate a face with the name they're reading about). If you are do something new, such as publish a newsletter for clients, join a board or professional organization or volunteer, use it as a tool to communicate with the press. We can also help you with getting these interviews.
- Send a press release to all newspapers in your area announcing the opening of your new business. If you have got a niche, stress it. Keep the press release short, double-space it, and make sure it's grammatically correct. A typo in a press release is like cutting your own throat.
- Get a Web site. Have it professionally done and make it an extension of your advertising and print materials. Prospective clients should be able to go to your site for more information than what they see in your print ads or get from your brochure. Keep your calendar updated. Revisit your website regularly to update and improve it. You don't need a counter on a website, but make sure your web hosting company provides a means for you to check traffic so you can monitor your marketing efforts. We can assist you with the website and all the tips on this page.
- Volunteer to join the library board, the arts council, or the school board. Get involved and get your name out there. It's the best way to meet people.
- Compile a list of sociial network centers of influence and update them as often as your website. Twitter, Facebook and MySpace can be as important as your website.
- Join the Chamber of Commerce and go to meetings, luncheons, and fundraisers. Meet the business community and let them know what you do. Networking is your best advertising.
- Advertise in your local or regional newspapers. Here's the key to successful advertising: size isn't everything--frequency is. Don't place the biggest ad you can afford if you can only afford to run it for two months. That won't do it. While in real estate, it's location, location, location, in advertising, it's repeat, repeat, repeat. Of course, your message has to solve a problem for the consumer or invite them to call you, but it should be regular. Always use your web address in your newspaper ads and remember point three above: your website is there to give more information. Advertising doesn't have to be display ads; simple classified ads are also effective as long as they are repetitive.
- Write articles and send them to business editors. Business journals are often looking for usable articles. If you can write, do it. You'll get your name in the paper as a credible source, which is a lot more beneficial than any size ad you can pay for. Even with an aggressive and comprehensive marketing strategy, it will probably take two to three years to build a business from scratch, but it will be worth it!