Part of our services includes branding and packaging our clients connections of better positioning:
There are seven+ positioning strategies that can be pursued; for bands some are:
- Product Attributes: What are the specific bands attributes?
- Benefits: What are the benefits to the customers/fans?
- Usage Occasions: When/How can the music be heard?
- Users/Customers/Clients: Identify a genre of customers/fans.
- Against/Away from a Competitor: Place/book away from a competitor.
- Genres/Musical Styles/Venue Types: Compared to similar and like classes of music.

