Goals

Track sales and conversions. Measure your site engagement goals against: threshhold levels that you define. A large portion of tracking today comes with tracking your website.

How to Track Print and Direct Mail Marketing Online

When creating print or direct mail marketing pieces you want to track when the prospective customer visits your website to gain more information. The best way to do this is to have designated domains. You can use the designated domains to track visitors using the logfiles. It's crucial to have separate landing pages on each domain, however they can look exactly alike, they just must reside on the domain to get accurate tracking results.

It does not matter whether you are launching a new product or service or you are an established business tracking will show you what marketing vehicles are working and which ones are not. This will help you in evaluating your marketing efforts and where you are spending your marketing budget. In the long run by tracking offline marketing efforts you can begin to create a more cost effective marketing campaign that will get you the results you desire without wasting money.

Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, we can improve your website return on investment, increase conversions, and make more money on the web.

Integrated with AdWords and AdSense

Optimize your AdWords performance with post-click data on your keywords, search queries, match type and more. AdSense reports show publishers which site content generates the most revenue.